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With the throwing of colored powder and water balloons, Holi has become known as India’s most vivid, joyous festival. Although the Hindu festival of colors finds its origins in South Asia, it has now gained popularity across the world, with Holi events organized across the U.S., the U.K. and elsewhere.

What is Holi ?

Holi has been celebrated in the Indian subcontinent for centuries, with poems documenting celebrations dating back to the 4th century. It marks the beginning of spring after a long winter, symbolic of the triumph of good over evil. It is celebrated on March, corresponding to the Hindu calendar month of Phalguna. In 2021, Holi begins on March 29.

There are varying accounts of Holi’s origin mentioned in several works of ancient Indian literature. According to one popular version of the story, an evil king became so powerful that he forced his subjects to worship him as their god. But to the king’s anger, his son Prahlada continued to be an ardent devotee of the Hindu deity Lord Vishnu. The angry king plotted with his sister, Holika, to kill his son. When the pyre was lit, the boy’s devotion to Lord Vishnu helped him walk away unscathed while Holika, from whom the festival derives its name, was burned to death despite her immunity.

How is Holi celebrated ?

On the eve of the festival, large pyres are lit in many parts of India to signify the burning of evil spirits. People often throw wood, dried leaves and twigs into bonfires. On the day of Holi, entire streets and towns turn red, green and yellow as people throw colored powder into the air and splash them on others. Each color carries a meaning. Red, for example, symbolizes love and fertility while green stands for new beginnings. People also splash water on each other in celebration and balloons filled with colored water are also flung from rooftops. Later in the day, families gather together for festive meals. It is also common to distribute sweets among neighbors and friends.

Why has Holi become popular outside India?

Holi has become increasingly popular outside of India — in large part because of the millions of Indians and other South Asians living all over the world. “We want the future generation to be connected to the culture back home,” says Minal Jaiswal, who moved to London from Mumbai in 2003. However, some commercial Holi events have faced criticism of cultural appropriation. Many have complained about events and “color marathons” organized in the U.S. and Europe. Critics accuse organizers of co-opting the famous colored powder used in Holi, while ignoring the religious significance of the festival and turning it into just another raucous party.

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