Social influence and social pressure is the influence of an individual or group on each of its members, the result is to impose dominant standards of attitude and behavior.This influence leads to behavior change, attitudes, beliefs, opinions or feelings of an individual or group upon contact with another individual or group. To rate such an effect influence, any relationship must exist between these entities1. There are several types of social influences, say typologies of influence such as conformity, innovation and submission to authority. There are also other phenomena that can be explained in terms of social influence as the resistance that opposes the previous phenomena.
