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j'ai un exercice en anglais les questions ci-dessous.

Voici le texte en anglais


In every store, regardless of its layout, there is the traditional main aisle. It is usually located in a way that provides a panoramic sight of the key categories and located in the central area of the store. The main aisle, wide and spacious, improves the experience of the shoppers journey, making sure the search for their favourite products is not only easier but it also allows their 10 shopping cart to move freely throughout the aisle. Therefore, it is imperative to understand the customers behaviour in the main aisle to generate an increase in sales. Understanding the customer is behaviour with precision has become a basic need, as a large share of the in-store promotions is located within a few meters in the main aisle. This is possible today thanks to highly sophisticated programs such as Shoppermotion which enables store managers to analyse their customers' behaviour in real time. Consequently, they can improve and optimize their product placement and store layout.

25 It is highly probable that during the shopper journey, the customers will enter the main aisle directly from the store entrance. Then, having arrived there, they will unconsciously begin to purchase thanks to the in-store marketing

promotions attracting their attention. Generally, retailers invest a considerable amount of time designing in-store strategies in order to measure every movement sand purchase that happens within this particular zone. Shoppermotion allows to review the customer flow on a daily basin, which provides retailers and manufacturers meaningful information to measure the 40 buying rate of the end caps and evaluate the performance of the promotional campaigns,

It is also true that when people go into most supermarkets, they generally know 4 what they're going to find. In spite of modern shopper tracking technology, items rarely change, and most shoppers have a set shopping list that doesn't change a lot from week to week. But at two of the UK's so biggest supermarkets, Tesco and Sainsbury. an entire section of the shop changes completely on a weekly basis. Likewise, both Aldi and Lidl, the biggest German hard discounters, have centre aisles full of miscellaneous products to buy. One week, these aisles could be filled with camping equipment, while the following week it could be paint and rollers.

voici les questions


1) Comment on the title

2) Who needs to understand customers' behaviour?

3) tick the right answer


a) The article is about the strategy used by store managers to understand their customers behaviour in order to increase their sales

b) The article is about a new customer surveillance program to prevent shoplifting

c) The article is about the German hard
discounters Aldi and Lidl's strategy


4 ) Train for exam

Find the key ideas in each of the three paragraphs.

1)..
2)..
3)..

5 ) Topic debrief

Use your answers above to write a short account of the article (50 to 100 words).

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