Global Swedish retailer IKEA is moving toward sustainability by sourcing products made of
recycled and renewable materials. Known for affordable furniture and trendy decor, the company
operates 433 stores in 53 countries, pulling in sales of more than $45 billion in 2019 alone.
Its worldwide reach promises to have a significant global impact. However, since IKEA functions
on a low-cost, high-volume model, there are unique challenges to reducing its environmental
footprint – especially because the business model promotes mass consumption. Nonetheless,
IKEA claims it can go green. Executives announced they are rising to the occasion, stating, “We
only have one planet with limited resources. Our goal is to be climate positive by 2030.”
IKEA will streamline the sourcing of materials, buying only recycled or renewable products. In its
2019 IKEA Sustainability Report, the company promises to offer “plant-based and healthy meals
that are delicious and affordable.” IKEA restaurants’ menus will include plant-based alternatives.
The company is famous for its Swedish meatballs. Vegetarian alternatives, the report says, require
less water and land than meat to feed the same number of people.
An estimated one billion people visited IKEA stores worldwide in 2019. With a global recession on
the horizon, there may be an increased demand for affordable household items. If IKEA
continues its sustainability efforts without forgoing its pricing strategy, it has the potential to create
long-lasting change for both customers and the planet.

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