5. Each stage of the product life cycle is associated with changes in the marketing situation, thus impacting the
marketing strategy (marketing mix). Fill in the following grid by explaining the marketing strategy set up at
each stage of life cycle according to the following example:
- Product;
- Price;
- Promotion;
- Place.
Then, describe the competition in each stage.
Orally justify your choice.
Competition
Product
Price
Promotion
Place
●
●
...
Introduction
...
Non existent
One
Low penetration
pricing rapidly or
high skim pricing
Intense
6. From your own knowledge, quote a product which is currently...:
●
... in the introduction stage:
Selective outlets
in the growth stage:
in the maturity stage:
........
Growth
in the decline stage:
Maturity
Decline